It has a subdued version of the herby, medicinal taste of Dr Pepper, although rather swamped by an overpowering sweetness. At 4% ABV, very little alcohol character comes through. It’s not actively unpleasant, but if I want a soft drink I’d prefer a Coke, and if I want an alcoholic drink I’d prefer a proper beer. I suspect it is just another fad that will quickly disappear from the market.
Apparently you’re supposed to drink it from a jam jar – the height of sophistication!