I recently spotted that Jennings had sneakily reduced the strength of bottled Cumberland Ale from 4.7% to 4.0%, to bring it into line with the cask version, and now describe it on the bottle as “cask strength”. Likewise, bottled Marston’s Pedigree, from the same brewing group, which was increased from 4.5% to 5.0% and then reduced again, has “Brewed to cask strength” on the label. While this isn’t untrue as such, it comes across as distinctly disingenuous, given that a cask strength whisky is much stronger than the norm, but a cask strength bottled beer seems to be one that is weaker than it used to be.
Needless to say, there’s no price reduction, even though there’s a saving of about 8p per bottle duty plus VAT on duty. Given that this seems to be happening with more and more beers, isn’t it perhaps time for a two-tier pricing structure to be brought in for premium bottled ales? There’s nothing wrong as such with beers of 4.0% or less, but at present there tends to be no benefit in choosing one in preference to one of 5.0% or more. I would also say that, subjectively, sub-4% beers often taste a bit watery in bottle whereas they are fine on cask, which is maybe a reason why the bottled versions were made a bit stronger in the first place.
I wonder if we’ll see the same happening with other beers like Bombardier, London Pride and Spitfire where the bottled version is currently significantly stronger than the cask.