When one brewery takes over another, it’s very common for them to say “we will keep Brewery X in operation as a completely separate business.” And that commitment almost without exception proves to have been built on sand. Today it has been announced that William Reed, publishers of the Morning Advertiser, are to acquire rival licensed trade paper The Publican from United Business Media for £1.5 million. Any bets on how long the two continue as separate publications?
I bet it's gone even before Doom Bar production moves to Burton.
ReplyDeleteA fool's bet, but it's been on the cards for a long time. The licensed trade just can't sustain two publications.
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