Thursday, 4 December 2008

Missing the target

In a classic case of unintended consequences, it seems that the government’s plans to restrict alcohol promotions will hit middle-class wine drinkers hardest, hardly a group noted for causing drunken mayhem on the streets. Consumers of cheap lager and cider will be relatively unscathed. And surely all those offers of “4 for £5” or “3 for £4” have done a great deal in encouraging people to sample premium bottled ales, another sector that typically appeals to moderate, responsible drinkers.

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