There can be little doubt that this puts across a poor image. But there’s a very simple remedy in the general introduction of oversized instead of brim-measure glasses for draught beer, which would largely eliminate the problem. They used to be commonplace, but have now pretty much entirely disappeared. However, with oversize glasses inevitably comes the pressure for metered dispense, which would be compelling in busy, high-turnover pubs to avoid routine overmeasure. So be careful what you wish for.
From time to time you read articles about how the presentation of beer in pubs is offputting to women – there’s one in the latest issue of the CAMRA newspaper What’s Brewing. Often they’re vague as to what exactly they expect to change, but surely one factor in it is brim-measure glasses, which arguably look inelegant compared with wine glasses and are very much prone to spillage.
The issue of beer on tables could of course be easily solved by bringing back beermats, which seem to have been largely absndoned by the more fashionable end of the market on the grounds that they’re old-fashioned.
He also makes a rather odd point about the pump nozzle never touching the beer. Clearly this is impossible with the swan-neck dispense that is now fairly general for cask beer, and I doubt whether it’s completely avoided with any dispense system for keg beers either. To achieve that would require a complete revolution in the way beer is served, which may end up alienating many drinkers.
Of course, in recent years there has been a major improvement in the presentation of beer in pubs with the widespread introduction of specific branded glasses. However, by definition, these are only applicable to major beer brands that are permanent fixtures on the bar, and exclude the constantly rotating guests that are the stock-in-trade of many specialist pubs. But pubs can go some way towards remedying that by producing their own branded glasses with the pub name. Hopefully oversized.