I have a local pub, and indeed an architecturally distinguished one. Five years ago, I wrote about how the Sunday lunchtime drinking experience had been affected by the tides of change through the years. I used to go in there most weeks, at least once, sometimes more. Yet now I hardly ever visit it apart from delivering the local CAMRA magazine. I can’t really call it my “local” in any meaningful sense.
So what has gone wrong? It’s really a steady accretion of different changes, maybe small in themselves, although one or two stand out, that over a period of time have made a very substantial difference to the customer experience. I’m not going to name it, but those who know me will know which pub I’m talking about.
- The main lounge was converted to a designated dining room, with place settings on every table and drinkers relegated to the rear smoke room. When football is being shown, there is literally nowhere to go for a quiet drink.
- TV football was extended from the vault into the “best” side of the pub. At first this was only a big pull-down screen for United and City matches, but now there are two massive permanent screens on either side of the smoke room, which is totally out of keeping with the historic interior.
- After many years as a quiet pub, piped music was introduced, all too often in the form of 21st century R&B which can’t remotely be to the tastes of the typical clientele.
- It was sensitively refurbished in a way that respected the original fabric, but unfortunately this was accompanied by installing extremely dim lighting, so at night you’re sitting in Stygian gloom.
- Over the past five years there has been a revolving door of licensees, only one of whom really seems to have got a grip on the pub and imposed their stamp on it. The exception was an experienced management couple who came in immediately after the refurbishment, but then left suddenly within nine months, possibly because they didn’t see eye-to-eye with the brewery.
- Guest beers from other breweries have been dropped, so the beer range is limited to the products of the owning brewery. This isn’t in itself a bad thing, but it reflects something of a drawing in of horns. And, perhaps due to falling trade, the quality of those is often very variable.
This may come across as wanting the world to burn, but from a personal perspective I’d go in there a lot more if it was taken over by Sam Smith’s and the TV football, piped music and place settings were banished to oblivion. Even if it didn’t serve cask beer. It doesn’t fit the Wetherspoon’s business model in terms of needing a lot of casual footfall past the door, so that just isn’t going to happen.