Tuesday, 28 October 2008

Real innovation

It’s amazing how this BBC news article about innovation in the beer market manages to completely avoid mentioning real ale. In reality, it is the cask sector that is seeing by far the most genuine innovation, with a wealth of new styles, flavours and ingredients and most established brewers introducing a programme of seasonal beers. In contrast, any innovation from the global brewers is either gimmicks or bringing in new brands from other countries. And is a Lithuanian lager really that different from a Polish lager? Unfortunately, despite being the only growth area in the beer market, the cask sector seems to have dropped off the media radar as it is seen as terminally unfashionable and outdated. However, growing by stealth may not be such a bad thing...

1 comment:

  1. Good point. Amazing that you can do an article on this subject and ignore real ale. If their idea of innovation is a widget in a can of lager, then we're all doomed!

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