Monday, 5 May 2008

It includes what?

I see that Stella Artois is now being advertised with the slogan "Only four ingredients - barley, hops, maize and water".

Maize???

Now, I'm not one to argue that only all-malt beers are worth drinking, and indeed many of the finest British ales include brewing sugars. However, you would think that if they included an inferior substitute ingredient in the mash they wouldn't be so keen to shout it from the rooftops.

And whatever happened to yeast?

Maybe the likes of Beck's should get in with a campaign saying "Only four ingredients - barley, hops, yeast and water".

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