Tuesday, 15 July 2008

You saw it here first!

A couple of months ago I made a post querying the claim of Stella Artois to be brewed from pure ingredients because amongst its four ingredients was maize.

I suggested: Maybe the likes of Beck's should get in with a campaign saying “Only four ingredients - barley, hops, yeast and water”.

Now guess what I saw in a local pub tonight – an advert for Beck’s Vier saying “Only four ingredients – water, malted barley, hops and yeast”! Perhaps I should be claiming royalties.

Given that it is brewed in Germany according to the Reinheitsgebot purity law, Beck’s Vier, while obviously not a cask beer, is one of the more acceptable non-real products to be widely available on draught.

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