Friday, 5 March 2010

Thorn buds again

Last year I reported how West Country cider drinkers were up in arms at the way Gaymers had reduced the strength and dumbed down the flavour of Dry Blackthorn cider. Today it’s been announced that, following a Facebook campaign, Gaymers have relented and agreed to make the original recipe available again. This shows that grassroots campaigning can work and underlines the point that big companies ignore their consumers at their peril.

1 comment:

  1. "West Country cider drinkers"

    I can assure you that no West-Country cider drinkers I ever met would be caught dead in the same room as a pint of Dry Blackthorn.

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