Sunday, 9 November 2008

A missed opportunity?

You can’t really blame Carlsberg for wanting to close the Tetley brewery in Leeds, given that it is on a prime city-centre site. But surely there is a missed opportunity there. Cask is the only growth sector in the beer market, and Tetley’s is one of the very few beers brewed by the international brewers that still has any credibility. If they could have found a compatible alternative brewing site in Yorkshire, they had a wonderful opportunity to make Tetley’s the best-selling cask beer in Britain. Just more proof that executives obsessed with international mega-brands have no idea how the British beer market actually works.

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