|Al fresco drinking gets off to a storming start in Scotland|
Around the time of the implementation of the smoking ban, the question was often asked of drinkers who supported it whether they would be happy go outside to have a pint. The response was usually that it was a ludicrous and implausible scenario, and that the two things are entirely different.
However, that is exactly the situation that currently prevails in Scotland. You can go into a pub to eat a meal or have a soft drink (at least until 8 pm), but if you want an alcoholic drink you have to step outside. The same applied for a short period in Wales last year, and was mooted for England too.
Yes, it is only temporary, but it is a real-life example of consuming alcohol being seen as an undesirable activity. In a pub. Let that sink in.