Monday, 22 January 2024

Union busting

The Morning Advertiser reports that Carlsberg-Marston’s have decided to discontinue the use of traditional “Union sets” for brewing Marston’s Pedigree. This is a distinctive fermentation system, described here, which uses large wooden casks to recirculate the beer. This was met with predictable outrage about the destruction of Britain’s brewing heritage.

However, it must be remembered that Carlsberg-Marston’s are a commercial company, not the custodians of a brewing museum. Using Union sets is considerably more expensive than conventional fermenters, and they must have decided that any additional cachet conferred by this system no longer counts for much in the beer market. Yes, it is sad, but no more sad than the closure of innumerable breweries over the years. Change inevitably involves a sense of loss.

In the early days of CAMRA, Pedigree was revered as one of the top beers in the country. I remember when I was at University in Birmingham in the late 70s going on a trip into the Worcestershire countryside and being told, on entering a Marston’s pub, “Pedigree’s the one to go for here.” I have a copy of Michael Jackson’s Pocket Beer Book from as late as 1995 in which he gives it four stars as a world classic, and praises its “clean, dry, gently fruity, nutty character”, although I think by then it was already trading on past glories.

But, over the years, for whatever reason, it lost its allure. Possibly expanding its distribution and exposing it to more poor cellarmanship was a factor. In the 1980s it was made available in many Whtibread pubs, where it was often found in poor condition. The bitter takeover battle with Wolverhampton & Dudley in the early 2000s can’t have helped either. This ended up with Wolves triumphant, but not too long after assuming the more widely recognised identity of their target.

Quite a few people on Twitter have made comments along the lines of “I haven’t had a good pint in twenty years”, or “it’s just dishwater now”. Sadly, it seems to be widely dismissed as being just another boring brown beer to file alongside Doom Bar and Greene King IPA. It seems to be one of those beers, like Landlord, that needs a decent amount of conditioning time in the cellar and, if it’s served too green, just ends up being muddy and bland.

To be honest, it’s always been one of my favourite beers, and one that I tend to go for if I see it, which isn’t that often now. I don’t record every single beer I drink, but looking back through my notes, it seems that the last time I had it was in October last year in the Crown in Market Drayton, where I described it as “surprisingly good” and gave it an NBSS score of 3.5. I remember a particularly good pint in the Bank House in Uttoxeter in June 2019, where it was the best beer of the day. But I have to say that in recent years Draught Bass, also now brewed by Marston’s, although not in the Union sets, has been a consistently better beer. The results of this Twitter poll suggests that most drinkers have now largely forgotten about it.

Mention of Bass recalls the fact that they closed their much larger union sets back in 1981, to the accompaniment of a considerable amount of criticism, although back in those days the beer and pub industry in general was in much ruder health, and Bass were derided as one of the “Big Six”. It was widely felt that Draught Bass was never the same again.

But it is significant that no other brewery has sought to create union sets, suggesting they aren’t really an essential element of brewing a high-quality beer. There are plenty of beers in the UK that are currently rated more highly than Pedigree, none of which are brewed using unions. Indeed most Pedigree itself is not brewed in unions, with a proportion of union-brewed beer being blended in at the end of the process. So the system was, to be honest, something of an anachronism, described in the article I linked to above as “an anomaly”.

Beer writer Adrian Tierney-Jones has stated on Twitter that “I’m amazed it lasted this long given the rapacious nature of global brewing.” Whether the unions would have lasted longer if Marston’s had still been in sole charge is debatable, but once the merger with Carlsberg took place it was probably inevitable sooner or later. This was in effect a shotgun wedding forced on Marston’s by their heavily indebted state, which was dangerously exposed by the impact of lockdowns. This in turn was largely the result of the mutually destructive takeover battle with Wolverhampton & Dudley back in the 2000s.

It was clear from the beginning that Carlsberg held the upper hand, and they have proceeded with a process of rationalisation, involving selling off the Bedford brewery and closing Jennings, Ringwood and Wychwood. Indeed there must be a question mark over how long they will retain two large ale breweries fairly close together in the Midlands at Burton and Wolverhampton.

Obviously the two cases are very different, but there are certain parallels with the reaction to the destruction of the Crooked House pub, where many people suddenly discovered reserves of anger about the end of something that they hadn’t particularly cared about while it was in existence.

35 comments:

  1. Sadly I think you are right here.

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  2. "The mutually destructive takeover battle with Wolverhampton & Dudley back in the 2000s" as you put it was the only way W&D was saved from being taken over by Pubmaster with the Banks's Brewery closed, and changing to the Marstons name, seen as national rather than Banks's as regional, was a condition of investors who backed W&D's successful bid.
    "It was clear from the beginning that Carlsberg held the upper hand", very clear indeed with them owning 60% of the company.
    Soon the only beer circulating a bit like in the Burton Unions will be in West Yorkshire and the Edinburgh area !

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  3. Can't really argue about the closure of the Burton union system. As far as the condition of the finished product is concerned, there is probably no discernable difference lost by brewing by more modern processes.

    I'm not a fan of Pedigree, and usually avoid it unless it's the only ale available.

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  4. Yet again the comment about no one caring about the Crooked House, despite your own Twitter poll contradicting this as well as an active Facebook group of 10,000 being dedicated to its restoration. Why are you so insistent in pushing this blatant lie?

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    1. Nobody cared much for it before it was burned down and demolished. Few people batted an eyelid when it was closed. As I said at the time, it has been taken up as a symbol of people's sense of loss at the general decline of the pub trade. And you have no right to make personal attacks from behind a cloak of anonymity.

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    2. Everyone seems to love a closed down pub once it's shut, maybe you should have gotten off your arse and supported it when it was open.

      These retrospective campaigns to reopen closed pubs are a sad reflection of a society that loves the idea of a local pub being there for them to enjoy a birthday or Christmas drink, but doesn't involve any other commitments beyond that.

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    3. I did get off my arse, as did the many regulars, it was sold off by Marstons for a quick profit off the land

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    4. Simple , innit? If the 10k facebook group members had *actually* cared, they'd have gone drinking there. I've detailed here before- a friend, stood taking a photo of a local closed pub, was approached by another bloke saying how sad it was. "Oh, drink in there, did you?" "Oh no, but I want it to stay open. The Crooked House was struggling for trade- understandable given its location.

      As to Pedigree, it's a drink i like, but it seems to particularly need good care and results can be patchy IME.

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    5. Agreed on both counts. It's a fact that the Crooked House didn't get much love or custom in the years leading up to its closure. If it had been overwhelmed with customers Marston's wouldn't have sold it off. And, as I said at the time, if the new owners had simply left it to rot it would have been forgotten about by now.

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  5. It’s quite sad, really. If you place importance on the maintenance of tradition, the idea that parts of our past should be maintained and kept alive, then it is the loss of something. It depends on how conservative you are by nature. Not in a party-political sense, but how much of what is Britain you think is important to conserve. What makes Britain unique, different and good.

    Is it an important loss? Clearly for some, although for most of us its no more of a loss than a horse drawn cart, coal fire or landline phone. It’s a shrug of the shoulders in the face of progress.

    One surprise is the degree other countries with a brewing heritage manage to preserve domestic traditions whilst also supplying globally appreciated products. Britain manages neither. Neither to maintain its traditions and preserve its past, not produce beers appreciated globally.

    What is doubly perplexing is Britain, unlike those other countries, has an active consumer campaign which in part was created to preserve and maintain a brewing tradition against the changes of modernity. Albeit most of those members are these days more interested in a micro brewed hop bomb than a union square brewed traditional pint of bitter.

    It isn’t all the fault of capricious evil macro brewers. Its also a result of consumer choices. If most contemporary beer enthusiasts aren’t particularly interested in this tradition, why should a wider public pick a union square brewed pedigree over the other premium trad ales?

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  6. My understanding is that the union system is too small to produce the volume of beer which is required and that the bulk of Pedigree is fermented using conventional fermenters and the end product is a blend of a small amount of beer brewed using the union system with a much larger quantity of conventionally fermented beer. The union system would appear to be a bit of a marketing gimmic which may not have been properly exploited in recent years

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  7. Professor Pie-Tin22 January 2024 at 18:05

    I think people care more about the quality of a pint than how it's brewed. I, for one, am fed-up with constantly spaffing £5.20 on bang average swill.

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    1. Spot on, Prof. I was hoping Mudgie would put my thoughts into words and he has, perfectly. Bass has survived, indeed thrived, the loss of the Unions. Let's see if Pedi can.

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    2. Professor Pie-Tin23 January 2024 at 19:31

      So fed up that tonight when I ventured to a local pub and saw the Adnams Southwold still on tap that I'd sent back on Friday as undrinkable, which the landlord has agreed with as it was near the end of the barrel, that I had two pints of Henry Weston's cider instead.It delivered everthing it promised.
      And it was like the keg over cask debate all over again.
      It was crisp, cold and fresh with enough of a 4.3% buzz to make a quart worthwhile without feeling like I'd drank gut rot.
      And you think why do I bother with pong ?
      Drinking cask shouldn't have to be a permanent lottery.

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    3. If we're talking about the same thing, the Henry Weston's Draught is actually 5.2%, so it may have given you a bit more of a buzz than you expected :-)

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  8. I remember when Pedigree had a farty whiff on the beaker.

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  9. If only Marston's had some sort of national brewery visitor centre nearby where the history of brewing could be told through exhibits of old brewing machinery, oh no wait Molsons trashed that legacy too didn't they.

    There are two problems here the first being Pedigree losing its preeminent position as one of the top selling UK cask ales. That was largely self inflicted with their marketing rebrand chasing a youth market that didn't exist, and then focussing on their dining pub brand that literally excludes people who just want a drink, from drinking the very product they make, I haven't drunk Pedigree for years because simply no one other than Marstons dining pubs sell it anymore.

    And the second problem is not really about choosing to stop using the union sets, something I recall they were still very proud that they still used it in their TV series documentary, because I get that it's old fashioned and doesn't suit the needs of modern brewery methods and we shouldnt stand in the way of progress

    But i bet the beer wont taste the same, and beer taste is important and its still brewing heritage we shouldn't just be discarding like some old cheap suit to the nearest scrap yard, its worth preserving to show how it worked. You cant tell me there isnt enough space among all the derelict and discarded buildings on those sites at Burton for them to keep it, and operate it and still make beer with it. They're getting rid of it because the people running these multinational beer companies no longer see the value in the brand or the history behind how things were made there or even understand the product they make or connect with anyone that drinks it anymore, which means they've no hang ups of shutting up shop in Burton completely, which in some ways becomes an inevitability given their track record of late.

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    1. Given that most Pedigree is already fermented in conicals rather than unions, I suspect it will be difficult to detect much change in flavour.

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    2. I drink Pedi in my local - Shepherds in Whaley Bridge- and that pub is very much an old fashioned no food beyond crisps pub.

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  10. So I’m taking it that the consensus is very much, Pedigree is a decent enough pint of bitter but there are better bitters, tbh, & union square brewing doesn’t add much to a pint of bitter?

    But it’s sad to lose a tradition and wouldn’t it be nice if it could be kept going as a heritage/tourist vanity much in the way of a steam railway you might take the kids to on a Sunday or some of those heritage crafts our King keeps going on his estate because he’s a bit of a barmpot?

    When losing these crafts & traditions I’m want to ask what is the likelihood of revival? Is anyone going to need to learn from a book how to thatch a roof, centuries after the last roof thatcher retires?

    I’m guessing the high costs of equipment don’t favour craft breweries experimenting with the technique? You have to pay a lot down for an installation, so you wouldn’t use it the once, you’d need to be certain you were going to get utility for years.
    I like a pint of Pedigree. It was once the standard bitter in Spoons and I remember telling a high up CAMRA bod I quite liked it in the Spoons in the Manchester district of Sale and him telling me Pedigree was in fact crap.

    If no one can articulate the value of this tradition, as to why I might want to choose a pint of Ped instead of Bass or Pride or the local pints of best, why be bothered about the union squares? Seems as we’re not losing anything really?

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    1. A lot of people who comment about beer and pubs seem to in effect want commercial businesses to run steam railways.

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    2. Commercial companies such as The Railway Touring Company do run Steam trains

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  11. Stono wins today's prize.

    It's a good few years since I've been on that Burton site but it is very large. When you include the sports field and the social club it's enormous. It's a good site for housing. Semi rural and even borders a canal. I believe there is even an access now at the back for the distribution part. They have another large set up relatively close by in the West Midlands. I think it will only be a distribution set up very soon. Do CMBL have a CAMRA Brewery Liaison Officer. Better get on the blower.

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  12. I blame the craft wankers telling the kids to drink mega-hoppy shit rather than traditional ales.

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  13. It is unfair to blame CAMRA for not appreciating brewing tradition and heritage and favouring here today gone tomorrow micro brewers.

    Glasgow CAMRA twice gave Pedigree a Beer of the Year award. 1986 & 1989

    If that's not enough, what is?

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  14. I see Uncle Nic has issued a pronouncement. Maybe he should have a more wide ranging discussion with the Vikings

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  15. "CAMRA is reassured that this news is tempered by the fact CMBC has invested a significant sum, worth several millions, in the site, which hopefully will secure continued brewing and support the cask ales which have long been brewed in Burton-on-Trent.”

    Really.......Time moves on. This may not be a consideration for a company the size of Carlsberg. It could even have paid back by now given the size of Carlsberg. At least when it's all housing Marstons may get first dibs on the nice new family dining outlet. Although I would not bet on it, it would probably be Brunning and Price.

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  16. Pedigree is crap, mega hoppy shheeet brewed under a railway arch all the way !

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  17. Professor Pie-Tin23 January 2024 at 13:30

    Starting as a pot boy aged 13 and serving 52 years as a barman in the same pub.
    A well-earned retirement.
    www.independent.ie/regionals/dublin/dublin-news/dublin-barman-gets-ready-to-pull-his-last-pints-after-52-years-in-the-same-pub/a1444060201.html

    ( I love " the odd bliss " colloquialism in the last paragraph. Old-school gent and one of a dying breed of professional barmen in Dublin. )

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    1. Excellent - I posted that link on Twitter and got a very good response :-)

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  18. The vast majority of Pedigree comes from conical fermenters and never saw the Unions, which don't have the capacity to brew enough for the volume of Pedigree that's sold.

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    1. Quite, so drinkers are unlikely to notice any change in taste. For all we know they could actually have stopped using the Unions months ago.

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  19. At least now finally beer geeks will stop banging on about Burton being the brewing capital of Britain and accept it's Magor, Newport.

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  20. What even is a brewing capital? Does every country have a brewing capital? Is it where the central government of beer sits? Surely that's St Albans. Are there lots of embassies and consulates, and big black Mercedes full of German beer barons, who avoid parking tickets because of diplomatic status. Does the parliament have a upper chamber full of the likes of Roger Protz and Pete Brown, wise elder statesmen of beer.

    Never seen this in Burton but I have seen Bass

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    1. If you go back to the Edwardian era, the number and scale of breweries in Burton made it entirely reasonable to call it the brewing capital of Britain. That's clearly no longer true, so maybe it should be referred to as the "historic brewing capital".

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