I’ve posted in the past about how many pubs seem to stock more cask beers than they can realistically turn over, resulting in a distinct risk of encountering stale, past-its-best beer. I’ve had a couple over the past month in pubs you would expect to do better that were almost on the turn. The thought has occurred to me that an obvious answer to this problem would be to display on every pumpclip the date when the beer was put on sale. So it was interesting to see this proposed recently in the comments on Tandleman’s blog.
Obviously it’s never going to happen, as it would expose just how long many beers were left on sale, but it would certainly give pubs a rocket up the backside to ensure they matched their range to the actual demand. And maybe pubs could offer a discount once beers had gone over three days old. If it led to fewer beers on the bar then so be it – quality should always trump choice.