The Guardian recently published an interesting article on Ten things that bad boozers get wrong. Some of them I agree with, some I’m not too bothered about. The comments also make enjoyable reading – a bit like all the comments on beer blogs distilled into one place. See if you can spot me! The issue of dogs seems to come up rather a lot.
I thought I should make my own list, but concluded that, rather than just regurgitating the familiar moans about children, TV football, bench seating and lack of beermats, I should concentrate on those areas that genuinely are within the control of those running pubs and make a real difference to the customer experience.
- A poor impression when walking through the door, such as a group of regulars blocking the way to the bar
- Failure to display a menu outside (and sometimes not displaying menus inside when food is being served)
- Music played by default without regard to tastes of customers
- Bar staff not committed to customer service (which covers a variety of sins, such as not serving people in the right order and messing around doing non-urgent tasks rather than actually serving)
- A thoughtless approach to temperature and ventilation, such as doors flung open on cool days and heating on full blast on warm days
- Uncollected glasses and plates piled up on tables
- Poor use of the Internet – not every pub needs a website, but if you have one, keep it updated, display your current menu and, if you offer varying guest beers, your current beer selection