I was rather taken aback by the news that Hawkshead had agreed to sell a majority stake in the business to Halewood Wines and Spirits, which seemed to come completely out of the blue and, on the face of it, appeared an unlikely suitor. However, looking at it in a wider context, it’s not hard to understand the reasons behind the move.
The craft beer movement is often viewed as “sticking it to the man” and representing a revolt against big business and corporate interests. Thus there is often a sense of disappointment, sometimes verging on betrayal, whenever any independent brewer sells out to a larger firm. However, as I wrote here, at the end of the day, every business start-up needs an exit strategy, and very few can realistically hope to reach the broad sunlit uplands of being a large, well-financed, independent business.
Hawkshead founder Alex Brodie will celebrate his 67th birthday this year, so it’s entirely reasonable that he should seek to realise some return from the business. He’s done a great job both in brewing distinctive, high-quality beers and in growing the company, so I say good luck to him. There’s a good article about what makes him tick here.
Halewood, owners of Lambrini and Crabbie’s Ginger Wine, may not seem at first sight a good fit for a company such as Hawkshead. However, as they’re not already involved in brewing in the UK, there would seem to be a better chance that Hawkshead will maintain its distinctiveness, as compared with being taken over by one of the existing international brewers. It could be seen as comparable to the Restaurant Group, owners of Frankie & Benny’s and Garnfunkel’s, taking over gastropub operator Brunning & Price. So far that has led to a significant expansion of the estate and no obvious dilution of the brand values, so let’s hope the same proves to be true of Hawkshead. Just don’t decide like Thornbridge to put all your mainstream beers in those daft little 330 ml “craft” bottles!
One thing is for certain, though – the idea that distinctive, high-quality beer can only be produced by rugged individualists ploughing their own furrow becomes less and less true as time goes by, if it ever was in the first place.