Saturday, 15 October 2011

The 2.8% solution

Don’t let anyone tell you that Sam Smith’s aren’t on the ball – the other day I was in one of their pubs and spotted a little sticker on the font for the keg dark mild saying “Alc. Vol. 2.8%”. I think it was previously only 3.0%, so that won’t make much difference to the drinking experience. I wonder if they’ve dropped the price or are keeping the duty saving for themselves. Has anyone else spotted a 2.8% beer on sale in a pub since the duty cut? For that matter, has anyone spotted a pub offering to sell you beer in a two-thirds pint “schooner”?

7 comments:

  1. Went to a Fullers pub today but no sign of their 2.8% beer.

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  2. I wish Carlsberg, Sam Smiths et al would stop cow towing to the Government,,,,they are playing into their hands :(

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  3. I hardly think reducing a 3.0% ABV mild that sells to a handful of old blokes to 2.8% and thus halving the duty is really kow towing to the Government.

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  4. A Sherlock Holmes reference in the title of this post?

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  5. JW Lees are doing "Golden Lite" and "Greengate Lite" although won't be rushing to try either of them.

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  6. JW Lees' bottled Brewers Dark is now 2.8%. Still costs a quid at Morrisons though!!!

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