There was some confusion following last week’s Budget as to exactly what the proposals for cider were. Initial reporting gave the impression that the intention was to seek legislation to come up with a specific definition for “white cider” to introduce a higher level of duty, which prompted me to tweet the following.
"duty on high-strength "white ciders" to be increased via new legislation"— Pub Curmudgeon 🍻 (@oldmudgie) November 22, 2017
It will be interesting to see how this is defined in law
However, further investigation revealed that in fact the intention was to introduce a new duty band that would encompass all forms of cider. The official Budget document says:
Following the consultation launched at Spring Budget 2017, the government will introduce a new duty band for still cider and perry from 6.9% to 7.5% alcohol by volume (abv), to target white ciders. Legislation will be brought forward in Finance Bill 2018-19, for implementation in 2019, to allow producers time to reformulate and lower their abv.The implications have been discussed by Drinks Retailing News and the Morning Advertiser.
Now, as I wrote here, I hold no particular brief for white cider, but it’s very questionable to seek to target a particular product through higher duty purely because you believe it’s worthless crap, and in any case it would be extremely difficult to come up with a watertight legal definition to separate “white” from “amber” cider.
But it is equally unreasonable to seek to target all ciders just because one particular variant is thought to be problematic. For example, respected independent cidermakers Sheppy’s and Thatcher’s both produce Vintage Cider at 7.4% ABV, which I don’t think are particularly associated with problem drinking. It’s yet another case of an indiscriminate blanket measure with implications that go far beyond the specific issue it is intended to address.
It remains to be seen exactly what the new duty proposals will be. But, if it’s simply a case of lowering the threshold for the current duty applying to ciders between 7.5% and 8.5% ABV, it may not be all that much to worry about. Currently, cider duty is £40.38 per hectolitre up to 7.5%, then £61.04 from there to 8.5%. Don’t ask me why one isn’t exactly 50% more than the other. So the duty on a pint of 7.5% cider would increase from 22.9p to 34.7p, which still compares very favourably to the 81.3p on a pint of 7.5% beer.
The makers of white cider could simply reduce the strength of their product to 6.8% to avoid the new duty band, or they could accept a hit of 40p for a two-litre bottle and keep the strength for the same. After all, High Strength Beer Duty hasn’t caused super lagers to disappear, or to be reformulated down to 7.5%. Currently, Westons happily sell their 8.2% Henry Weston’s Vintage, which is one of the top-selling premium bottled ciders, often found in supermarket 3 for £5 offers, and there are several other similar products on the market.
Yes, it’s another undesirable increase in alcohol duties, but it’s hardly the end of the world. And you do have to wonder whether some of those calling for an increase in the minimum juice content to qualify for cider duty aren’t actually angling for the exclusion of products like Strongbow, which just isn’t going to happen.