Friday, 19 August 2011
Float or sink?
new beer duty regime, with 50% duty for beers of 2.8% ABV or below, and 125% duty for beers above 7.5%. And the second is the introduction of the two-thirds pint “schooner” measure. Will these measures radically change things, or will they prove a pair of damp squibs? Heineken UK have announced that they will be making a big push on two-thirds glasses. Given that they campaigned for the change, you can see them featuring prominently in BrewDog’s bars, where they may be well-suited to the relatively strong beers on sale. But will they really take off in the general pub trade, or will it be a case of the H. M. Bateman cartoon of “the man who asked for a schooner in the Gungesmearers’ Arms”?