Whenever some headline-grabbing “public health” policy is announced, there are always some implications that haven’t been fully thought through, and minimum alcohol pricing is no exception.
One obvious one is the inclusion of alcoholic drinks in combined offers with something else, which has already caused a question mark to be raised over Marks & Spencer’s “dinner for two” deals. How will this affect the ubiquitous Wetherspoon meal deals, if the value of the alcoholic drink element can’t be accurately assessed? Are you sure you’re not undervaluing that burger to give an attractive price for the pint? The easiest answer is likely to be simply to ban such deals entirely. At least that way there will be certainty.
Then we come on to the issue of free samples. Go round any distillery in Scotland, many of which offer tours for free, and you’ll be given a dram of their own distinctive product. Obviously a nominal charge of a quid would cover it, but it’s another factor added into the equation. Is the value of the tour in itself really zero? Just the same applies to brewery tours, which historically have often provided generous hospitality in the sample room at the end.
And how about tasters in pubs, now seen as an integral part of the promotion of different beers? Individually they may be trivial, but there are plenty of reports of cheeky customers abusing the offer to get themselves a substantial amount of beer? Or the free pints sometimes given by licensees to favoured customers? It rarely happens any more, but in the past I would often get a pint in some pubs when delivering the local CAMRA magazine. There are also the free samples often provided to journalists and bloggers in the hope of a favourable write-up. I once got five cases of eight bottles each from Wells & Youngs. Will there be some definition of “fair dealing”, or will the whole concept become off-limits?
Looking at another angle, last week the beer community breathed a sigh of relief when the Chancellor decided to freeze duty in his budget. But, at the bottom end of the scale, surely the authorities will start to cast envious eyes over the gap between the value of duty+VAT and the minimum retail price. Duty+VAT on a 440ml can of Carling is 40.3p. I’m not saying anyone’s actually making a loss when they sell 40 cans for £20, but nobody’s making much profit either. But at 88p a can, there’s a massive slug of extra revenue for Tesco. Why shouldn’t more of that go to the public purse instead? And, for cheaper drinks, any inflationary effect of duty increases would be minimal, so the argument about it impoverishing customers would no longer apply.
Plenty of issues there for the Scottish government to consider. As has often been said, “legislate in haste, repent at leisure”.